The Southern Gothic Motif of Harper Lee’s To Kill A Mockingbird Essay

Thesis: In the novel To Kill a Mockingbird by Harper Lee, the various types of outsiders and the small town of Maycomb contribute to the novel’s Southern gothic motif. All throughout the book Lee introduces us to different kinds of outsiders willing to make a change. During the Tom Robinson trial, Link Deas tells Bob Ewell, â€Å"†¦if I hear one more peep outa my girl Helen about not bein’ able to walk this road I’ll have you in jail before sundown† (334). By saying this, Mr. Deas is going against the typical Southern way of Maycomb by standing up to a white man in defense of a black woman. Also Scout says, â€Å"Aunt Alexandra was fanatical on the subject of my attire. I could not possibly hope to be a lady if I wore breeches† (108). Scout shows her diversity by refusing to wear dresses like all the other young, Southern ladies. Another example is how Mr. Dolphus Raymond was said to be a â€Å"†¦sinful man who had mixed children and didn’t care who knew it† (268). The town of Maycomb thinks that the way Mr. Raymond lives is against the way of society but he pays no mind and lives a happy life. Mayomb’s people are quite judgmental, but there are several inhabitants there that are 5not afraid to be outsiders. Maycomb is portrayed as a typical, small, Southern town where everyone knew each other and everyone had their place. â€Å"Maycomb was an old old town, but it was a tired old town when I knew it. The courthouse sagged in the square. Somehow, it was hotter then†¦Ã¢â‚¬  (1). Scout describes her hometown as being very dull, hot, and boring the way she remembers it, which exemplifies some of the small town and southern characteristics of Maycomb. At school one day, Scout’s thoughts are that â€Å"Miss Caroline seemed unaware that the ragged denim-shirted and flour-sacked first grade, most of whom had chopped cotton and fed hogs, were immune to imaginative literature† (22). Miss Caroline is from another county so she is not accustomed to Maycomb’s small town ways as Scout here describes. At another point during the book, Scout explains that â€Å"There was indeed a caste system in Maycomb†¦Ã¢â‚¬  (175).We learn throughout the book that inhabitants of Maycomb County classify everyone into their own groups, usually by the amount of money they have or by their race because that’s just the way their Southern town is. Lee illustrates how Maycomb is a small, Southern town through caste systems and exclusion of outsiders. Appearance Vs. Reality In the novel, To Kill a Mockingbird, Harper Lee uses the theme of appearance vs. reality to illustrate that people aren’t always the same on the inside as they are on the outside. For example. Mr. Dolphus Raymond admits to Scout, â€Å"Secretly, Miss Finch, I’m not much of a drinker, but you see they could never, never understand that I live like I do because that’s the way I want to live† (268). Even though the town may think Mr. Raymond is married to a black woman because he’s a drunk, he’s actually genuinely happy and chose his lifestyle himself. One time Scout said, â€Å"It occurred to me that in their own way, Tom Robinson’s manners were as good as Atticus’s†¦Ã¢â‚¬  (260). People in Maycomb believed Tom Robinson was just a nigger that raped a white girl, but if they looked deeper they would see that he’s just as courteous as the town-known lawyer, Atticus Finch. Another great example of appearance vs. reality is when Scout states, â€Å"Neighborhood opinion was unanimous that Mrs. Dubose was the meanest old woman who ever lived† (46). Everyone though Mrs. Dubose was hateful because she chose to be, but in actuality she was battling her drug addiction. People’s appearances don’t always show exactly who they are, you have to search deeper to understand a person’s true personality.

H2So3

H2SO3 Sulfurous acid is the chemical compound with the formula H2SO3. H2SO3 is a clear, colorless liquid with a sulfurous odor. It is a weak acid that is formed when sulfur dioxide is dissolved in water. Sulfurous acid is used as a bleaching and chemical reducing agent that is often used in medicine, throat and nasal sprays and skin lotions. Antiseptics, anti-fermentative, and antizymotics include sulfites that are formed from the acid. This compound is only stable in aqueous solutions, and decomposes back into sulfur dioxide and water when left standing.In addition, sulfurous acid is a crucial component to acid rain (1). H2SO3 causes burns in all exposure routes, its target organs are the respiratory system if inhaled, eyes through direct contact, skin through direct contact and gastrointestinal system if ingested. However, there is no chronic health hazards with H2SO3 (2). If Sulfurous acid is inhaled medical attention should be sought out immediately, the individual should be remo ved from the exposure to a more ventilated area with fresh air.If breathing remains difficult oxygen should be given, mouth to mouth should not be given if Sulfurous acid is inhaled or ingested. If Sulfurous acid makes direct contact to the eyes the eyes should be flushed immediately with a great deal of water for 15 minutes while lifting the lower and upper lids of the eye. medical attention should be sought out. If direct contact is made to the skin medical attention again should be sought out immediately. The skin should be flushed with water for 15 minutes and the contaminated clothing removed.And lastly, if the compound should be ingested vomiting should not be induced, medical attention should be sought out and poison control contacted. (2) Having exposure to to this compounds decomposition product sulfur dioxide in the air can reduce lung function and increase the likelihood of respiratory diseases and symptoms it has also been known to cause irritation of the eyes, nose and throat along with premature mortality. The elderly, children and individuals suffering already from respiratory conditions such as asthma are at a higher risk than most (3).Environments storing or utilizing this compound should be furnished with an eyewash station and a safety shower. and the compound should only be used under a fume hood. Protective eyewear, gloves and clothing should be worn when dealing with Sulfurous acid. In addition, a respirator protection program should be in used. The compound should be stored in a cool, dry place in a tightly closed container. Spills of Sulfurous acid should be absorbed with inert material and put in onto appropriate container.Wear a self contained breathing apparatus and appropriate personal protection. (2) The material that is left behind and cannot be saved or recycled should be managed in an appropriate waste facility where it can be analyzed for specific disposal requirements. Some state and local disposal regulations differ from fede ral requirement. It is crucial that the disposal of the container and unused material meets federal, state and local disposal requirements. (2) Bibliography 2. DuPont. (2006, October 14).Sulfur dioxide[Material Safety Data Sheet]. Retrieved from http://msds. dupont. com/msds/pdfs/EN/PEN_09004a2f8000730a. pdf 1. D. Sulzle, M. Verhoeven, J. K. Terlouw, H. Schwarz (1988). â€Å"Generation and Characterization of Sulfurous Acid (H2SO3) and of Its Radical Cation as Stable Species in the Gas Phase†. Angew. Chem. Int. Ed. Engl. 27: 1533–4. 3. Ostro, Bart. 1994. â€Å"Estimating the Health Effects of Air Pollutants: A Method with an Application to Jakarta. † Policy Research Working Paper 1301.

Analysis on John Locke’s Prose Approach Essay

John Locke’s politically inclined state of establishing the innate sense of liberalism in his work is a manifestation of his political theories as well as with his deliberative arguments on certain instances that belie the natural and rational premises landscaping the governmental realm of ethical obligation as vanguard in illustrating the various interpretations reputable laws. Locke’s character in prose has dignified his capability to distinguish the form of biases which coherently occur in most obscure pieces in the world of literature (Locke, 1994). Moreover, such is evident that his contributory echelon on political philosophy and argumentative statements on ideas which seemed to be true to the eyes of many has been refuted in the most intellectual manner thus substantiating such manifestos in a precise and concise way (Locke & Goldie, 1997). Perceivably one of the astounding works of the aforementioned author is Two Treatises of Government, wherein he had been named as a father of modern constitutional state thus creating a masterpiece crediting his worth as a writer and a historian (Forster, 2005). The amazing factor of his work is well delivered in his method in categorizing the ideas which he wishes readers to swim on to thus not making them leave the gist of the whole thought. In the light, he expands his words to a rather conventional type but not too obsolete for that instance, so as not to drive away the enthusiasm of his work the contemporary state (Forster, 2005). His prose, being factual and persuasive at the same time explicitly denote his grandeur and ability to trigger classical concerns yet delivering an association if unorthodox political opinions armed with spontaneous solutions to his established squabbles . The fundamentals surfacing in his works may utterly sound confusing; however, it could then be taken to assumption that such is a ‘tricky’ way to launch a new label in the vortex and competition in prose writing and English mind despotism (Simonds, 1995). References: Forster, G. (2005). John Locke’s Politics of Moral Consensus. New York: Cambridge University Press. Locke, J. (1994). Two Treatises of Government. United Kingdom: Salem Press, Inc. Locke, J. , and Goldie, M. (1997). Locke: Political Essays. New York: Cambridge University Press. Simonds, R. T. (1995). John Locke’s use of classical legal theory. International Journal of the Classical Tradition, 3(4), 424.

Enterprise Integration - Infrastructure Essay Example | Topics and Well Written Essays - 750 words

Enterprise Integration - Infrastructure - Essay Example For effective integration, it is pivotal that all these information systems are linked together through a reliable technology. So much so that the enterprise as a whole works as a single platform, all the information systems connected and related in a productive manner, providing the processed information as and when needed, or even before hand. This leads to optimized business operations at reduced costs, alignment with the customer and enhanced business agility, streamlined internal business operations, individual roles and growth opportunities. This calls for some strategic decisions about the kinds of technology that a company should use to link its various information systems. The technologies can then be made to work together in a coherent infrastructure to support the work of the organization. Regardless of the technology used, applications and data must communicate, and that communication is growing to include a wide variety of technologies, such as SOAP (Simple Object Access Protocol), JMS (Java Message Service), FTP and custom APIs. Enterprise Resource Planning (ERP) is by far the most initial tool to serve the purpose of enterprise integration. ERP systems do not define what integration is and how it is to be developed, but they incur a techno-logic that conditions how control can be performed through financial and non-financial representations because they distinguish between an accounting mode and a logistics mode. The concept behind Service Oriented Architecture (SOA) is that applications should expose their functionality as services in a way that can be accessed by any authorized external system. SOA isn't a point product or even a suite of products-it requires multiple components comprising multiple products up and down the infrastructure stack and includes messaging (ESB) technology, application servers (ESP), management (SOA Management and Registries) products, development tools and more. Conventional integration technologies are evolving and are quickly being replaced with ESB (Enterprise Service Bus) software. ESBs provide integration plus the capabilities of legacy EAI (Enterprise Application Integration) products, and features and functions that integrate both legacy and contemporary services, such as Web services. Enterprise and infrastructure management system (EIMS) technology offers network managers benefits such as unprecedented control, protection, security and integration with other systems. EIMS bridges network management software and physical layer management. It can self-discover the physical topology of data centers, communication rooms and wiring closets, while, at the same time, manage and troubleshoot network connectivity through integration with third-party logical layer applications. Infrastructure Model It is better to apply SOA concepts incrementally to existing information technology (IT) systems to exploit short-term business benefits. SOA facilitates aligning existing IT infrastructure and systems to achieve end-to-end enterprise connectivity by removing redundancies, generating unified collaboration tools, and streamlining IT processes. The Human Service Bus (HSB) is an optimized organizational

ECE 410 Assessment Assignment Essay Example | Topics and Well Written Essays - 750 words

ECE 410 Assessment Assignment - Essay Example I then performed a series of assessments like asking him to state the first and last letters of his name. In the next test, I jumbled the letters of his name and asked him to arrange them in their correct order both in uppercase and in lower case. Paul completed the tasks successfully. I then wrote random names on a piece of paper and told him to read them out as I pointed at the names. He could not read the names but as soon as I pointed at his name, he read it. I then read the other names for him. He could recognize and pronounce the first and last letter of his name. In the last question of this assessment, I asked him to write some words of his choice. He managed to write only the three letter English words like cat, hat, boy and dog. He listed down the letters that begin with the same letter as his name. He named his family members but could not write down their names. I rated Paul’s ability as satisfactory. I did this assessment using a small storybook Harlem’s Little Blackbird by Watson (Watson, 2012). The book had alternating stories written in words and pictures explaining the story. The words in the print out had large fonts with well-written simple English. The word count on average basis was five. I asked Paul a multiple of questions about the book. I asked him what people do with books, he gave reading as the answer to the question. He knew that the book contained print and pictures. He knew that people should read a book from left to right. He had knowledge of the different punctuation marks used in the book. Paul could show me the front, cover and back of the book. Paul knew that once the first line was complete, we move to the next line and begin from left to right. He could tell the different punctuation marks present and could locate them. He, however, could not tell what the author of the book did. The assessment was excellent. I erected board with all the 26 alphabetical letters in front of him at a considerable distance. The letters

Resistant Hypertension and the Role of Renal Denervation Research Paper

Resistant Hypertension and the Role of Renal Denervation - Research Paper Example Hypertension is a common problem worldwide and is one of the major causes of mortality and morbidity. It is associated with several complications like cardiovascular disease, stroke, retinopathy, and renal dysfunction. Elevated blood pressure which has been uncontrolled for a prolonged duration of time can lead to many changes in the structure, blood vessels and the conducting system of the heart. These changes can lead to the development of various conditions of the heart such as coronary artery disease, left ventricular hypertrophy, cardiac arrhythmias, and congestive heart failure. The pathophysiology of hypertensive heart disease is a complex interplay of various structural, neuroendocrine, hemodynamic, molecular and cellular factors (Riaz, 2007). These factors not only have a role in the development of hypertensive heart disease, they also are modulated by elevated blood pressure (Riaz, 2007). Persistent elevation of BP has adverse effects on the cardiac function and structure d ue to increased afterload and also due to vascular and neurohormonal changes (Riaz, 2007). Several medications and strategies have been developed to decrease blood pressure in patients with hypertension and despite these measures; hypertension continues to be a challenge for some patients. Hypertension not responding to routine medical treatment has been categorized as resistant hypertension. Resistant hypertension can be defined as that blood pressure that is above the estimated goal for the age and gender of the patient, despite concurrent use of at least 3 antihypertensive drugs of different mechanism of action, i.e., different classes of antihypertensive agents. Ideally, one of the antihypertensive agents should be a diuretic and optimal doses of the agents must be prescribed. Such a stringent definition is necessary to identify patients whose hypertension can be controlled by revising pharmacological treatment and also in whom identifiable causes of hypertension exist which whe n treated can reverse the need for high doses of antihypertensives.

Virginia Employment Laws Essay Example | Topics and Well Written Essays - 1500 words

Virginia Employment Laws - Essay Example Hiring professionals or other workers from foreign countries is always an option for management of human resources but t is always within the bounds of government policies and quotas provided by the governments of nations. For instance, the United States government and congress has always been revising its immigrant workers quota numbers from the year 1988 in order to favor employers and industries that need such workers. In the year 1998, the quota number was at 65000, which was further revised upwards to 115000 in the year 1999, and later to 195000 when the government went to the press seeking to revise the quota in order to benefit in this option of hiring of employees from other countries (Virginia Department of Labor and Industry, 2012). Many firms always opt for hiring foreign sourced workers in order to gain competitive advantage. There are many aspects to foreign employee hiring; for instance, some of these employees come cheaper than the domestic based employees in the same industry. Every immigrant program has its advantages and disadvantages. Hiring of foreign professionals, nonetheless, comes with its fair share of issues and challenges. It is not as costless as many people would think it is. This option always raises strategic issues on all levels of management in an organization. Among the issues that managers have to deal with when hiring foreign sourced employees or workers is the fact that the managers have to ensure that these employees have the right visas for the positions they have been sourced to take in the organizations (HG Experts, 2012). The United States of America has seen the number of immigrants into its borders increase as many people from various countries in the world go to America to seek better lives for themselves and for their families (West & Bogumil, 2012). These workers bring a lot to the American economy just like other employees in America. Immigrant workers are hard workers and also boost the purchasing power; which co nsequently leads to a boost to the economy of the country. Over the years immigrants have faced oppressive, exploitative, as well as deprived conditions in the places of work in the United States. Most of them are paid very low wages, and often have very little potential to advance in their jobs; let alone the potential for fulfillment. Additionally, these workers are faced with very hazardous working conditions. As a result of these conditions, therefore, the state of Virginia has come up with state laws to govern the way employees are treated within the state. To begin with, Virginia has the Virginia Payment of Wages laws which employers are required to go by in paying their employees; whether they are citizens or foreigners. Under this wage law, the employers are required to establish regular rates of pay, as well as payment dates (Virginia Department of Labor and Industry, 2012). All employees have to be paid their full wages and salaries as well. However, the employers are not bound by law to pay such benefits as holiday, sick, and vacation payments to their employees. Additionally, the employers are not allowed to make deductions on the employees’ pay in order to make payments like taxes and so on. Secondly, there is the Virginia Minimum Wage Act which applies to all employers who do

Knowledge Representation - The true value of knowledge in an Essay

Knowledge Representation - The true value of knowledge in an organisation - Essay Example Learning as well as knowledge has been found to go together along with complimenting each other. It has also been learnt to involve numerous years for the comparatively developed nations to make approaches from agricultural form to knowledge-motivated and finally to industrial economies. This particular transformation is believed to keep constantly provoking the organizations towards enhanced performance (Benett & Benett, 2004). The notion of knowledge management was learnt to be quite fresh during the previous decade which resulted in creating significant degree of apprehension and enthusiasm. The subject of knowledge management also attracted noteworthy amount of attention and acknowledgment for its related prospective with regard to manipulate the freshly identified positive feature in terms of knowledge which in its course is believed to elevate the degree of effectiveness of the organizations. A definite notion was also deciphered during the century that organizations were competent of enhancing their proficiencies with the help of learning which was further observed as quite likely to lead towards dexterity as well as gaining enhanced competitive advantages (Benett & Benett, 2004). . From a similar perspective, this paper will intend to assess the significance of knowledge management in organizations with reference to its related strategies. This paper will also intend to focus on the imperativeness of knowledge management in organizations and the various strategies in relation to knowledge management. The idea of knowledge management is still regarded as a fresh field and thus, a noteworthy degree of learning in the way of trial and error is yet constantly taking place. However, knowledge management has been observed to emerge victorious in structuring quite an imperative number of processes that have proved to be successful and ascertained its worth in relation to quite a number of firms as they still keep exerting

Criminal Investigation Essay Example | Topics and Well Written Essays - 250 words - 2

Criminal Investigation - Essay Example forensic pathologists will be able to determine the subtle differences among near-contact gunshot wounds, contact gunshot wounds, distant gunshot wounds, medium range gunshot wounds. The determination of the nature of Sam’s wounds will be possible since the process involves the use of experience and technology to ascertain various significant details on Sam’s death. According to Siegel (2009), some of these details that are relevant to Sam’s three wounds will be range, direction, sequence of firing pattern and the path that will have been travelled between exit and entry wounds. In the same respect, the likelihood of Sam surviving the gunshot wounds can also be determined to help find out whether there are other forms of lethal harm that may have been inflicted upon the victim. Again, by studying Sam’s wounds, it is possible to determine the type or model of firearm that was used. Should the analysis yield different results, then it will be obvious that di fferent guns may have been used (Siegel, 2009). From the wounds that Sam incurred, it is possible to classify them as defensive wounds, or wounds that may have been inflicted by sentient beings. The presence of defensive wounds may not only indicate wrongful death, but also the murderer’s proximity to Sam. The crux of the matter herein is that Sam’s wound will be helpful in helping the police with extensive crucial

Music and sound Research Paper Example | Topics and Well Written Essays - 750 words

Music and sound - Research Paper Example Listening to music helps relax the body and in most cases a listener makes some body movements when their favorite music is played. Some of the movements like shaking of the head could happen unintentionally. Listening to music at work has also been seen to improve the performance of listeners (Born, 2013). Music is described as a manifestation of the human spirit while others call it food for the soul. In many areas where it is used as a source of entertainment. However, music is not limited to entertaining alone. Listening to music can help a listener to distract themselves from stressful and painful situations. Music causes the mind to relax and feel better. Neuroscience has proven that music tends to heighten positive emotions of the listener through reward centers of the human brain (Koelsch, 2011). Music stimulates hits of dopamine that helps to make the listener feel good and elated. To students, music stimulates their creativity and assist in their memory. High frequencies of music overtones provide an electrical stimulation to the student’s brains heightening their attention. Listening to music through tempo, rhythm brings students to different energy levels and moods. Upbeat music prompts changes in their body rhythms and engages rhythmic entertainment, helping learners to maintain focus and re-energize. Background music is also said to prolong the attention span for students (Born, 2013). Other than being a means of entertainment, music has also been discovered to have some medicinal value. Listening to music reduces stress, cures depression and lowers the blood pressure in people with high blood pressure. Soothing music renders the body to sleep and calms little babies when crying. Music integrates the mind, body and human spirit (Koelsch, 2011). Music consoles people on low moods bringing some kind of joy and excitement even in difficult situations such as during illnesses and funeral services. However, every kind of

Abraham Lincoln Research Paper Example | Topics and Well Written Essays - 1250 words

Abraham Lincoln - Research Paper Example He is thought by many to have been a charitable man, yet risen up out of the most humble of beginnings. (ZENTNER). His erudite virtues were as forcing as his moral virtues, winning him an ill repute while in Congress as the savant among his individual legislators. He for the most part wanted to think over ethical and religious inquiries instead of demand divisive replies to them. (ZENTNER). He evaded both unmanly pessimism and visually impaired faith, exemplifying a honorable contempt for extremes steady with a traditional understanding of the gentleman. Out of that combo of fidelity and temperance rose a statesmanship unconventionally suited for the most attempting period in American history. (ZENTNER). Lincoln consolidated an unprecedented wit with a blessing for narrating to turn into a compelling communicator. He was regularly curious and he adapted quickly, which headed him to be greatly imaginative. He is, actually, the only U.S. president to hold a patent (for a technique to make grounded vessels more light). He had an entering and extensive voice that could be heard over extraordinary separations. For instance, everybody present heard the whole Gettysburg Address, and there were no less than 15,000 individuals in participation. Indeed Lincolns stature (at six feet, four inches, makes him our tallest president) provided for him a psychological advantage over others. He was a man to be turned toward, a man to be emulated. (Phillips). In 1982, forty-nine students of history and political researchers were asked by the Chicago Tribune to rate all the Presidents through Jimmy Carter in five classes: initiative qualities, achievements/crisis administration, political abilities, errands, and character/trustworthiness. The top position was occupied by Abraham Lincoln. He was trailed by Franklin Roosevelt, George Washington, Theodore Roosevelt, Thomas Jefferson, Andrew Jackson, Woodrow Wilson, and

Basic Computer Memory Types Essay Example for Free

Basic Computer Memory Types Essay Random Access Memory (RAM) RAM is a location within the computer system which is responsible for stacking away data on a temporary basis, so that it can be promptly accessed by the processor. The information stored in RAM is typically loaded from the computers hard disk, and includes data related to the operating system and certain applications. When the system is switched off, RAM loses all the stored information. The data remains stored and can be retained only when the system is running. When the RAM gets full, the computer system is more likely to operate at a slow peed. The data can be retrieved in any random order. Generally, there are two types of RAM; namely Static RAM (SRAM) and Dynamic RAM (DRAM). When many programs are running on the computer simultaneously, the virtual memory allows the computer to search in RAM for memory portions which havent been utilized lately and copy them onto the hard drive. This action frees up RAM space and enables the system to load different programs. Read Only Memory (ROM) This type of memory is active, regardless of whether the system is turned on or is switched off. It is a kind of permanent non-volatile storage memory. As the name read only suggests, the contents in it cannot be changed or modified. It is an integrated circuit which is pre-programmed with important data that should necessarily be present for the computer to carry out its normal functionalities. Cache Cache is a kind of RAM which a computer system can access more responsively than it can in regular RAM. The central processing unit looks up in the cache memory before searching in the central memory storage area to determine the information it requires. This rules out the need for the system to search for information in larger and bigger memory storage areas, which in turn leads to a faster extraction of data. Computer Hard Drive These devices are important data storage components that are installed in the CPL]. Their memory ranges widely, and a user may choose the memory depending on the data needed to be stored and accessed. Nowadays, hard drives having a memory capacity of 120 gigabytes to 500 gigabytes are normally used. Flash Memory This is a non-volatile kind of memory which is intended to contribute to portable torage and a convenient transfer of data from one computer to another. The data in it can be erased and re-programmed as per the users requirements. It only has a specific number of erase and write cycles that it can withstand, after which it creates a tendency to lose out on the stored information. Memory cards and USB flash drives These are Just the common and main computer memory types which facilitate memory and data storage. However, there are many subtypes which are sorted out according to the memory-related functionalities they perform and the requirements they serve.

Developing A Warranty Cost Model

Developing A Warranty Cost Model Chapter 2: literature review. 2.1. Introduction to Reliability: The reliability expression may sometimes be unclear in general logic due to the differences in understanding it among customers. Each customer can define reliability from a different point a view. As an example; a customer may define it as cheap product which has a long guaranteed life cycle period and in the meanwhile works hardly enough. Whereas another customer may define it as a reasonable price product which has a life cycle period and will definitely work as intended. (Institute et al., 1968) The concept reliability is very clear and understandable in the practical and industrial world. Reliability of a product, process, or system is the probability that it will perform as specified, and under certain condition, for a specified period of time.(2Blank, 2004) Reliability is known as the likelihood of a product, machine or a component, to keep doing its intended task without breaking down under precise conditions for a given period of time. (Yang, 2007) (Yang, 2007) The above expression holds three significant essentials to ensure the full understanding of reliability: To know the planned function or task of a product, machine and component. To know the planned duration specified relating to a product, machine and component. To know the environment surrounding where the product, machine, and component, suppose to be working at. Knowing these three essentials conditions will allow us to estimate the product, machine or component reliability capability from the first instance. 2.1.2. Reliability Engineering Studies: The purpose of reliability engineering studies is to control, or to make sure that a product, machine or component will be reliable under normal operation in a specified studied manner, as well as away from breaking downs. (Smith, 1972) Reliability engineering studies are science used to minimize the outcome effects and possible behaviour which will result in maximizing reliability. There are three necessary conditions to achieve the previous statements: To build a maximum reliability consideration into a product, machine and component, during the design and development stages; this consideration is known to be the most critical point due to its responsibility in inherent reliability. To cut down production process differences; this will guarantee that the process will not deliberately degrade the inherited reliability. Once a product is manufactured. A well maintained operation should be commenced; this will prevent the performance degradation and will extend the product life.(Hartman, 2007) These considerations are presented within a large selection of reliability techniques, as an instance; reliability planning and specification, fault tree analyses, accelerated life testing, degradation testing, reliability verification testing and warranty analysis.(Yang, 2007) 2.1.3. Reliability Main Factors: To judge on the reliability of any product, there are factors should be known, as an instance: Intentional usage or application. Product, machine and component specification. Price. Customer expectations. Level of inconvenience caused by product, machine or component breakdown. 2.1.4. Reliability Measurements: In a view of the fact that reliability is measured by probability or likelihood, any effort to measure it will engage the usage of statistical methods. Therefore statistics are very important tools in relating to reliability studies. (Yang, 2007) 2.1.5. Reliability Formula: Warranty and reliability share the same patterns for an economic sense to be observed. Reliability has been identified as the likelihood of a product to keep performing its intended task without breaking down. R= reliability. P (s): success probability. N: number of attempted trails. S: number of success. F: number of failures. Reliability mainly presents the successes and failures in a process, where a good economic warranty cost model has high accuracy in reliability prediction. Design for Reliability: Overview of the Process and Applicable Techniques. 2011. Design for Reliability: Overview of the Process and Applicable Techniques. [ONLINE] Available at: http://www.reliasoft.com/newsletter/v8i2/reliability.htm. [Accessed 19 March 2011]. 2.1.6. Reliability Improvement: There are many ways by which the reliability can be affected, below are two ways: Quality is the integration of features and characteristics of a product or a service, to enable us to meet the needs and specific requirements. Repetition of the same task causing financial and labor waste. (6Condra, 2001) 2.1.7. Reliability Applications: Various phases of a power plant such as construction, production and maintenance shall apply the reliability data analysis. Such a data might be (Heyman, 1988)applicable for production planning, benchmarking , trend analysis, plant components improvement, risk issues, RCM , spare parts optimization, Design review , Structural reliability. (Heyman, 1988) Data on existing units can be effectively useful for benchmarking the unit performance, during RCM, failure preventions, the spare parts optimization.(Heyman, 1988) 2.1.8. Reliability Prediction Science: It is considered to estimate the effects of the choices made prior the system is built or put into service. Reliability prediction handles the analysing of products with the help of models better than real systems to supply a solid foundation for testing, analysing, planning, manufacturing, and estimating reliability. An ideal example of reliability prediction is to predict the system of specified design and specified group of components in an ideal working environment. At the end of the prediction the reliability of the same system should be tested in a different surroundings from those which data and prediction were obtained from earlier.(3Blischke and Murthy, 2000) Reliability prediction procedure is attempted at the very first steps of improving a program to hold up the design procedure. Commencing a reliability prediction helps in supplying clear demands of reliability enhancement within the improvement stage, and the knowledge of the possibilities of failure of the equipment in its operation life. The advantage of applying reliability prediction, machinery designs are able to develop, money is saved rather than spending on poor designs and time is preserved concerning testing. A widely used way for prediction the reliability of machinery is based on database usage, however this way is not probable due to variety types of failure rates which dramatically happen to similar products.(Geitner and Bloch, 2006) 2.1.9. Objective of Reliability Prediction: The importance of reliability prediction lies down under several points: The reliability prediction should be implemented as an assurance program in different sections of a plant. Repairing decisions are taken when and where problems appear.(Kececioglu, 2002) 2.1.10. Taxonomy Related to Reliability: Availability: It can be defined as the probability that the component will function at any random time. Mean time to failure (MTTF): The time that elapses until a failure occurs. Mean time between failures (MTBF): It is the average time between failures. It is used for repairable systems. Failure Rate: The failure rate in a time interval which is the probability that a failure per unit time occurs in the interval given. Hazard Function: The failure rate limit as the interval approaches zero.(Pham, 2006) 2.2. Reliability Centred Maintenance: The word maintenance from the engineering point of view is: to take the necessary action to maintain or restore equipment and machinery, or system to determine the practical requirement to achieve maximum validity. This includes corrective maintenance, preventive maintenance, and predictive maintenance. What is maintenance? Definition and Meaning. 2011. What is maintenance? Definition and Meaning. [ONLINE] Available at: http://www.businessdictionary.com/definition/maintenance.html. [Accessed 19 March 2011]. Reliability centred maintenance or (RCM) can be expressed as an advanced study into maintenance, which joins the maintenance of interactive applications, preventive, predictive, and proactive, as well as the formation of plans to make the most of the life of the product, and also to ensure proper function for the product, machine and component at the lowest possible cost. Introduction to Reliability Centered Maintenance (RCM) Part 1. 2011. Introduction to Reliability Centered Maintenance (RCM) Part 1. [ONLINE] Available at: http://www.plant-maintenance.com/RCM-intro.shtml. [Accessed 19 March 2011]. 2.2.1. Preventive Maintenance: Preventive maintenance is the programme of planned maintenance, which aims to prevent the collapse and failure. The main objective of preventive maintenance is to prevent the failure of equipment before it happen. It is designed to maintain and improve equipment reliability by replacing worn components before they fail in practice. Preventive maintenance activities include equipment checks and repairs, partial or complete checks at fixed intervals, oil changes, and lubrication and so on. In addition, workers can record equipment deterioration so they know when to replace or repair defective parts before they cause system failure. It would be an ideal preventive maintenance program to prevent all equipment failure before it happens. Preventive Maintenance. 2011. Preventive Maintenance. [ONLINE] Available at: http://www.weibull.com/SystemRelWeb/preventive_maintenance.htm. [Accessed 19 March 2011]. 2.2.2. Predictive Maintenance: Techniques help to determine the status of equipments in service in order to predict when you must perform maintenance. This approach offers cost savings over routine preventive maintenance. What Is Predictive Maintenance?. 2011. What Is Predictive Maintenance?. [ONLINE] Available at: http://www.wisegeek.com/what-is-predictive-maintenance.htm. [Accessed 19 March 2011]. 2.2.3. Terms and Goals of Using Reliability Cantered Maintenance: The majority of maintenance organizations classify the goals of using (RCM) by the below listed steps: Scheduling the tasks by its priority. Consider the safety prospective. To be familiar with the machinery capabilities; each type of machinery will have different performance type. Knowing the failure causes; to recognize when the right moment to reduce it is. Using skilled staff; to help out in scheduling priorities. Practicing preventative tasks; to help in knowing the machinery status. Disposing and replacing the damaged components; to ensure the effectiveness of the other related parts. Standards must be identified for each step mentioned above. It is important that the steps are done by the same staff who are responsible of the function and operation of the plant.(Tweeddale, 2003) The conditions to develop a sufficient (RCM) program depend on the success of using the observation and statistical methods, because sometimes both methods depend on each other. 2.3. Failure Mode and Effects Analysis: Mechanical failures are introduced as any significant changes regarding size, shape or material characteristics in a system. The first and main responsibility of any mechanical designer is to make sure that the design produced is capable of doing its function properly, meets the designated life time and most important is to be competitive in the market. Estimating and identifying all possible modes of failure which may restrict the functionality of the design will ensure the success in designing. The designer must be familiar with the variety collection of failure modes presented in the work sites as well as the circumstances leading to it, so the designer becomes ready to prevent failure from occurring once again. The designer should preferably have an on hand experience to investigate predictable failures in a professional manner, thus failures could be prevented in future. It is clear that the failure analysis, prediction, and preventative are significant to be known to every designer.(5Collins, 1993) The term behind the failure can be known as the failure to meet some specific performance measurements. Different between definitions terms such as defects, malfunction, fault and reject are usually vital in comparing causes of failures, as well as in the categorizing and analyzing of provided information. The different between the terminologies is mainly to define the types of failure, reasons, and level of failure. For any introduced definition of failures there are no doubts in introducing reliability. Because the failure is the absent of the specification and so changes in performance capabilities occur. (Smith, 2005) The estimation of the data could be done by two methods, first by using history data; this will enable us to have a look at similar machinery which may had experienced identical problems, warranty data, and customer feedback. Second method is conducted, by using several mathematical methods, models and simulations. Dealing with (FMEA) does not always mean that one way is better or more accurate than the other; both of the methods can be used if applied correctly. The proper way in commencing (FMEA) will result is providing helpful data which can help in reducing the hazards relating to work load in a system, product and service. The (FMEA) is one of the most efficient ways considered in preventative maintenance. The (FMEA) will help in having knowledge about what is suitable correction tasks should be done to keep failures away from happening. An effective and successful (FMEA) system could be recognized by meeting these objectives, first recognize the known and possible failures modes, and then reasons of failures. Schedule the failures modes according to the highest risk level, and finally follow up the work done to ensure the correction of the failure.(Stamatis, 2003) 2.3.1. When and Where To Use Failure Mode and Effects Analysis: The (FMEA) procedure is extensively used in different stages, regarding product designing and manufacturing processes. It offers a well organized structure and an easy way to communicate amongst the team of manufacturers. It can be used as well in developing services which will help production process.(McDermott et al., 1996) Traditional failure modes and effects analysis (FMEA) are mainly used models in warranty cost among other models in the automobile industry. (Majeske, 2003) An essential term to inherent reliability into a product or system is by recognizing the failure causes, and making sure they are removed or that their likelihood of happening once again is low. This thought can be done by conducting tests, or logically by using models. Failure mode and effects analysis is a planned way in clarifying the origin of failures modes, and it is considered to be a sufficient reliability schedule, especially it links to reliability development throughout design stage.(7Denson, 2006) 2.4.4. Hazard and Operability Study (HAZOP): Risk analysis is an orderly and systematic method for Examination system and risk management. In particular, are often used as a risk and operating Technique to identify potential hazards in the system and identify interoperability problems. It assumes that events are caused by the risk of design or operating intentions. This approach is a unique feature of risk and vulnerability to treatment methodology that helps to stimulate the imagination of the team Members when exploring potential deviations. Figure (2) shows a sample of HAZOP system.(Organisation and Safety, 1988) Figure (1) a sample of HAZOP system Hazard Operability Studies (Hazops) 1 of 2. 2011. Hazard Operability Studies (Hazops) 1 of 2. [ONLINE] Available at: http://www.lihoutech.com/hzp1frm.htm. [Accessed 19 March 2011]. 2.3.2. Failure Prevention: Failures are predictable, sooner or later all products, machines and component will experience failure due to many reasons.(Yang, 2007) In any engineering system failures are expected. The effects of failures differentiate from little inconvenience costs to financial drops. Failures happen due to various factors, such as: Bad engineering design. Manufacturing process errors. Insufficient testing. Human mistakes. Poor maintenance. Misuse. In order to reduce failures or breakdowns in any engineering systems, there are some methods should be followed: Identify the cause and the way the failure happened. Identify how many times do the failure tends to repeat. Reliability handles the failure concepts in details via different statistical approaches. Whereas safety tries to study, specify, measure, determine, and analyze the failure.(Verma et al., 2010) 2.4. Introduction to Hazard: The accurate understanding of hazard is appreciated due to its criticality. It supplies us with the base foundation of a system safety. Hazard analysis is conducted to identify hazards consequences, and hazard main factors, As well as to determine the risks facing the system. To carry out hazard analysis in a proper manner, it is essential to recognize what causes hazards and how to define hazards. Understanding the hazard character is an important issue to improve the skills needed to identify potential hazards and their results in a system design.(Ericson, 2005) 2.4.1. Hazard Analysis: This analysis involves describing the complete process first, and then collecting the answers for a set of systematic questions. The purpose is to identify how exactly the deviations from the design can arise.   These deviations are further assessed by any negative effect of their consequences on the safe and efficient operation of the plant.   The assessment would provide a basis for any action to be taken to cure this situation. From an engineering point of view, hazard analysis process is the best tool for analyzing reliability data. It can be used to make conclusions about the reliability of a component. (12002) 2.4.2. Survival Analysis: Survival function, also known as a reliability function of the survivors, is a property of any random variable that maps a set of events, usually associated with failure of some system. 2.4.3. Hazard Rate Function: Hazard rate function can be obtained by an equation which assumes a constant hazard rate. 2.4.5. Bathtub Curve: Figure (2) illustrates the bathtub curve which demonstrates the product failure rate against time. Any product cycle life can be divided into three separate durations: The first duration (early life): This duration where the failure probability is decreased to minimum. . It what happens in the early life of most new products, sometimes the first period is mentioned as the mortality period. The second duration (normal life or useful life): This is represented in the graph by a flat line. Failures and breakdowns happen randomly within this duration. In this period the failure rate tends to become somehow constant. During this period the lowest failure rate is observed, so it is the most appropriate time to make reliability predictions. The third duration (wear out): this begins where the slope starts to rise till the end. This typically happen to products when they get old, thus the failure rate increases. Wear out is usually caused by break down due to various reasons such as physical wear and stress.(speaks, 2005) Figure (2) a bathtub curve. A Brief Introduction to Reliability. 2011. A Brief Introduction to Reliability. [ONLINE] Available at: http://www.weibull.com/LifeDataWeb/a_brief_introduction_to_reliability.htm. [Accessed 19 March 2011]. 2.5. Statistical Models for Life Data: Statistical models for life data such as weibull distribution, survival analysis and warranty help in producing high accuracy in prediction. The automobile manufacturing having relied heavily on warranty interval in its warranty provision inclines more in reliability and therefore seek such analysis. (Ward and Christer, 2005) 2.5.1. Weibull Distribution: The weibull distribution is named after a Swedish professor Waloddi Weibull. He explained the ability to use the weibull distribution in small sizes measurements and it is easiness to supply an accurate model for a broad data sets. At the beginning of his exploring weibull distribution he faced some obstacles and doubts form his colleagues. However, the weibull distribution has ended now to be widely practised in reliability.(8Dodson, 2006) A reason for the wide spread of the weibull distribution is that it has a large different shapes, which makes it easy to fit any data. Also, it is perfect to show the weakest connection of a product. For example, if a system has more than one part, the weibull distribution will present each failure time of each part at the same distribution no matter how insignificant they are .(Nelson, 2003) Figure (3) is a sample of weibull a distribution plot. Figure (3) a sample of weibull distribution plot. Guidelines for Burn-in Justification and Burn-in Time Determination. 2011. Guidelines for Burn-in Justification and Burn-in Time Determination. [ONLINE] Available at: http://www.reliasoft.com/newsletter/v7i2/burn_in.htm. [Accessed 19 March 2011]. 2.5.2. Kaplan Meier Survival Estimator: The Kaplan Meier estimator is named after Edward L. Kaplan and Paul Meier. It estimates the survival function. In engineering this method is used to measure the time until failure of different products, machine and components. Kaplan EL, Meier P. J Am Stat Assoc 1958; 53:457-81. [Cited by: McKenzie S, et al. JOP. J Pancreas (Online) 2010 Jul 5; 11(4):341-347. (Reference 14)]. 2011. Kaplan EL, Meier P. J Am Stat Assoc 1958; 53:457-81. [Cited by: McKenzie S, et al. JOP. J Pancreas (Online) 2010 Jul 5; 11(4):341-347. (Reference 14)]. [ONLINE] Available at: http://www.joplink.net/prev/201007/ref/02-014.html. [Accessed 19 March 2011]. 2.5.2.1. Formulation: Where: t (1) 2.5.3. Exponential Distribution: This is the most commonly used distribution in reliability, and is often used to predict the probability of survival to time (t) figure (4) shows a sample of exponential distribution graph.(9Dovich, 1990) Figure (4) a standard exponential distribution graph Continuous Random Variables: The Exponential Distribution. 2011. Continuous Random Variables: The Exponential Distribution. [ONLINE] Available at: http://cnx.org/content/m16816/latest/. [Accessed 19 March 2011]. 2.5.3.1. Formulation: The probability density function is: Where Mean time to failure = Or, where 2.5.4. Disadvantages and Advantages of Statistical Method: Cost; studying and analyzing a quantity of data of different products within a system are an expensive job. The results revealed are not sufficient enough to build an understanding of the type of maintenance needed in this particular situation. The only disadvantage of the observation method appear is when applying it carelessly and without keeping record of foundings, this will result in mixing up different judgements.(4Chalifoux and Baird, 1999) 2.6. Introduction to Warranty: Warranty is a provision for a seller to provide assurance to a buyer that the product will perform as implied. (Zhou and Tang, 2008) Warranty brings confidence to the buyer; automotive vehicles like any other automated system consider warranty to a buyer. (Wu and Li, 2007) Unlike the quality loss function which assumes a fixed target and accounts for immediate issues, warranty loss occurs during the customer use. (Zhou and Tang, 2008) In automotive industry, data is tracked and analyzed regularly (Zhou and Tang, 2008). The interval can be evaluated on the basis of their costs. The effect of warranty especially in the context of the interval, affects the performance of the company especially if the number of returns on warranty is high. (Wu and Li, 2007) Neglecting the fact that warranty cost is a result of conflict between the customer expectation and the performance of the product, the interval of the warranty liability disturbs the economic sense of warranty. (Wu and Li, 2007) Warranty costs have in many companies been positioned as operational costs. (Ward and Christer, 2005) The impact of warranty in the whole business performance has challenged vehicle manufacturers to develop vehicles that are less costly to repair (Metric: Warranty $s) and are more reliable within a longer period of time. (Metric: annual failure rates, AFR) For this purpose to be done, warranty cost models that make the impact of reliability on cost and costs associated with repair of specific failure modes should be economically healthy. (Wu and Li, 2007) 2.6.1. Warranty Probability: The ratio as Pw is termed as the warranty probability (Ward and Christer, 2005). The warranty probability is the ratio of the number of complaints N against the total number of products Tp. Pw Another factor that is important in warranty cost analysis is the complaint factor. (Ward and Christer, 2005) The complaint factor is the ratio of the actual number of complaints and the potential number of complaints where the actual number of complaints is the number of actual complaints fixed. (Ward and Christer, 2005) The method for calculating the warranty probability depends on product performance and customer expectations. (Wang et al., 2010) The distance of performance is a function of the warranty interval. (Ward and Christer, 2005) It is supposed that as time passes, the distance of performance increases, this is the common feature referred to as mileage. In motor vehicles the time age of the car has been consistently assumed to be a factor representing its use. (Manna et al. 2008) Despite the fact that mileage can be determined, the correlation between mileage and age of the car is strong and positive. (Manna et al. 2008) Since vehicles manufacturing designs and model change with time, the automobile industry prefer attaching warranty to age of the vehicle rather than calibrated mileage. Warranty is a key factor in bringing confidence to a buyer. The higher the warranty time, the more the confidence is the buyer. (Manna et al. 2008) 2.6.2. Warranty Distribution Analysis: Feedback from warranty returns provides a solid basis in determining use failure distribution. (Murthy, and Blischke, 2006) The time interval as a factor contributes significantly to predictions. The warranty intervals are the most solid factor that can be used in assessing the failures prediction. By maintaining warranty and assessing failures for a longer period of time, more knowledge on the performance especially for automated systems is achieved. (Murthy, and Blischke, 2006) Reasons for carrying out warranty data analysis are the following: Forecasting warranty claims. To determine risk assessment and monitoring. Reliability assessment.(12002) 2.6.3. Reduction strategies for cost drivers There are two factors that have been identified as primary warranty cost drivers. The number of occurrence of an event which can be noticed by the analysing failure rate and the cost of the process are the identified cost drivers. (Attardi et al., 2005) The strategies employable for reduction of costs are by reducing the factors. (Attardi et al., 2005) 2.6.4. Cost model in product development The cost model has been used in product development in making economic sense of organizational existence. (Karim and Suzuki, 2005) Through its impact in influence of decision making by providing design alternatives that come handy in warranty cost, the model establishment should be in advisory of the product development through calculation of estimates of product total warranty cost. (Aldridge, and Dustin, 2006) Difference in warranty costs based on design alternatives provides a short projection of the optimized design that maintains both customer confidence through warranty and economic advantage to the organization. (Attardi et al., 2005) Identification of necessary product features, capabilities and diagnostic tools that are required in automobile projected warranty savings for the warranty intervals is achievable through the cost model in product development. (Aldridge, and Dustin, 2006) Under the foundation of the cost model, the risk involved in the warranty interval can be evaluated by analyzing the risk involved in an extension of warranty in automobiles. (Aldridge, and Dustin, 2006) It should be taken into consideration that the cost model economic impact is dependent on the period of warranty especially with automobiles that are known to wear and tear. (Karim and Suzuki, 2005) Chapter 3: case study (from notes given by doctor) Introduction: Field data in the automotive industry often comes in two types, the first is grouped data expressed by months in service. The second is ungrouped data available from company owned but customer operated fleets and expressed as miles to failure. In many scenarios, data which comes from late stages have a greater importance over the former because of the following reasons: Mileage is more objective measure of the component life than time in service. There are types of failures are not tracked by the warranty system. The complexity of censoring mechanism in relating to reliability analysis of grouped warranty data. Therefore, this theoretical case study will focus on the analysing of ungrouped mileage data which is not represented by time in service, because it comes from the company owned fleets. Aim and objective: To discuss a procedure to estimate the censoring mileage and the reliability function for a component of interest (e.g.: battery). Data: Table 1 shows a format of failure data from a customer operated fleet. The vehicle mileage is reported only at failure or service events. VIN failed / serviced comopnent failure / service mileage X009 battery 45000 X018 fuel pump 91680 X021 brake pads 78470 X006 front wipers 77350 X028 head lamp 4007 X015 clutch disks 150400 X031 front wipers 51420 X003 ign.switch 3961 X013 battery 16890 X007 front struts 27160 X026 battery 72280 X031 battery 131900 X027 door lock 7298 X017 fuel pump 4734 X

Alliance Boots Pestel Analysis Business Essay

Alliance Boots Pestel Analysis Business Essay The global pharmaceutical industry has been overwhelmingly changing in the last decade creating rigorous globalization and increased competitiveness. The global market shares are creating new challenges for pharmaceutical companies strengthening the consolidation of the world pharmaceutical industry through alliancing and acquisitions as a strategic orientation for global pharmaceutical companies. Many global companies including pharmaceutical believe that alliance will not only create awareness but will also create successful strategic collaborations capable of creating more global interaction opportunities and integration with other markets. The aim of this report is to explore Alliance Boots future strategic directions. Organisation Background It is a multinational company with strong recognition and reputation as one of the leading pharmaceutical and beauty companies in the world. Alliance Boots revenue is more than  £22.5 billion in excess; it also has various outlets in more than 20 countries. Alliance Boots core areas of business are pharmaceutical and beauty, formed in 2006 as a merger Boots Group and Alliance UniChem and recently a global merger with Walgreens. The company main purpose is to help its customers to look and feel better than ever, by providing exceptional customer and patient care with great value for its customer. Product brands Alliance Boots Pharmaceutical Wholesale Division is experiencing a rapid growth and global sales; the company believes that its product innovation and development competences are some of the resourceful factors, which enable the company to develop new and existing products for global consumption. Some of these products are, No7, Soltan and Botanics, 17, Almus and Alvita that were successfully launched in recently. Organisation Structures Alliance Boots have over 185,000 employees and numerous pharmaceutical outlets. The aim of the company is to work closely with manufacturer of pharmaceutical, beauty and health products and use experienced pharmacists to provide services to their customers. Alliance Boots headquarters is in Zug Switzerland. Alliance Boots Strategy Options It is important that when a global business organisation wants to adopt a sustainable development strategy for its products and brands, such strategy needs to be applicable across a wide range of different product types, also has to be flexible to cope with the rapid turnover of products. Alliance Boots also believe that: The strategy also has to be robust so as to be able to cope with the main three routes by which products are introduced at Alliance Boots(own manufacture, third party supply of Alliance Boots brands and proprietary brand). Its strategy must provide leadership on where and how improvements and such improvement must be commercially successful. Marketing strategy Alliance Boots believe that by putting its customers first for all its pharmaceutical and beauty products with outstanding quality and service at a competitive cost will help the company to achieve excellent profitable margins in the global competitive market. Its unique strategy will also help Alliance Boots with continue profit growth through a balance of strong global sales growth. Ansoffs Matrix Ansoffs Matrix is a unique marketing tool, which provides strategic choices to business organisations in order to achieve the objective for growth. Ansoffs Matrix has for main categories namely: Market penetration: Market penetration creates a good avenue for a company like Alliance Boots to sell existing products into existing markets. It is important for Alliance Boots to continuing promoting its product with the new features and good quality .This is helping Alliance Boots to invest heavily and focus more on research and development in new market research creating more distribution channel. Market development: Alliance Boots uses Market development as a growth strategy to sell its existing products into new markets, including new geographical markets; for example product exportation to a new country. It also includes new product packaging new distribution channels (e.g. Boots Pharmacy stores across UK and selling via e-commerce and mail order). Its ability to target new market makes Market development a unique strategy. Product development: Alliance Boots uses Product development as growth strategy creating a unique avenue for its business to introduce new products into existing pharmaceutical markets with great expectation that they will gain more customers and market share. Such strategy may involve the development of new capabilities and requires Alliance Boots to develop modified products, which can appeal to existing markets. Diversification: Alliance Boots Diversification strategy allows the company to diversify easily to another geographical market. In 2012, Alliance Boot acquired Nanjing Pharmaceutical Company Limited; Nanjing has a strong market position and operating distribution centres in 12 cities and across eight provinces in China. Such diversification into China Pharmaceutical market now makes Alliance Boots, as the largest shareholder is Nanjing Pharmaceutical Group Limited creating new products and opportunities in the Chinese market. Alliance Boots SWOT Analysis Alliance Boots Swot analyses are: Strength: Alliance Boots has an excellent and long-standing relationship with all its customers. The company also has a strong historical reputation for all its quality, using nectar card to gather customer intelligence. Availability of Boots Pharmacy stores everywhere in the UK and Europe. Weaknesses: Due to strong competition with other pharmaceutical companies in the global market, Alliance Boots is struggling to cope with the increased competition in the market. Opportunities: Alliance Boots continue to use the internet opportunity to keep increasing its presence by using online shopping to transact with its domestic and global customers. Using it retail stores advantage across the global market such as Boots Pharmacy to create the right products with right combination of price and promotion to achieve the firms aims of long-term growth. Threats: The major threat to pharmaceutical industries including Alliance Boots is the government higher tax on the price on medicine that Alliance Boots and other retailers must deal with. Porters Five Forces: The five forces of Porter can be used to make an analysis and attraction of business organisation structure as follows: Supplier Power: It plays important role in competitive force, more suppliers one can greatly increase y bargaining power with these suppliers. For example, Alliance Boots successfully bargained with over 80 suppliers to lower prices of some of the drugs they sell over the counter in 2007. Buyer Power: Increasing customer loyalty is a way of reducing the power of the buyer, the introduction of nectar card by Alliance Boots is a way to reward its customers. Because of this, it allows the buyers to save considerably. It also allows Alliance Boots to capture useful information and monitor consumers purchasing habits. Threats of New entrants: There has been huge increase in the number of new entrants in the pharmaceutical marketing making difficult for Alliance Boots to expand in the way the company wants. For example, Tesco is planning various new supermarkets across Britain that would restrict Alliance Boots ability to expand. This poses a real threat, which means that Alliance Boots need to change its marketing strategy with possibility of reducing prices through advertising. Threat if substitute: In order to save money many businesses may decide to outsource their products and service to another company at a cheap cost. Alliance Boots did not outsource its products and services; instead, the company IT department was able to make changes in the way customers pay for their products by replacing its traditional till machines to touch screens capability giving customers a faster way to shop on their own. Competitive Rivalry: This affects many businesses in terms of price competition and products identification. For example, other rivals in the business like Lloyds Pharmacy, Superdrug are expanding rapidly. Because of this, Alliance Boots are constantly improving its stores marketing strategy making its products more affordable and available everywhere in the UK and continue to provide outstanding customer service. Alliance Boots PESTEL Analysis Political Factors: Various political decisions can have a huge impact in the business operate and its performance. For example the impact of government UK policies on the business allowing some major supermarkets to open numerous pharmaceutical stores within their stores. The government believes that such policy will increase NHS services and improved healthcare. Such move will not help Alliance Boots, instead, it will create a huge competition, which will eventually make Alliance Boots to lower its products prices and operate for longer hours. Economic Factors: The global economic recession is badly affecting every business sector including healthcare, with many businesses suffering. There has been a huge increase in the prices of global healthcare affecting the way customers spend and how much they want to spend in buying healthcare products especially Beauty products. In addition to this, the rising fuel costs also have a huge impact in the supply chain channel of Alliance Boots leading to an overall price increase increasing prices and passing over the cost to consumers. Social Factors: the prices of its The social factors is creating more awareness about how everyone should take care of himself or herself through, exercise, eating habit, type of food that is good for the body and many more. For example, government campaign that is promoting healthy eating (eatwell.gov.uk 2012 online) as a result in the rapid increasing level of obesity within the UK (Department of health 2012 online).Such information is boosting Alliance Boots sales by encouraging its customers to try its healthier products at a cheaper price than other companies. Technological Factors: The evolution of internet is helping online retail sales, Alliance Boots is making use of the internet technology to its advantage with internet is now generating more than a third of all revenue for Alliance Boots products and services. Alliance Boots Centre for Innovation is investing hugely for the development of inventive products and technologies that focus on: Ways to diagnose treat and monitor key aspects of health, beauty and wellbeing. Providing positive support to ageing products and working very hard to produce new products. Environmental Factors: Many countries are now committing to green energy ever than before due to the risk of global warming is becoming a reality, Many companies like Alliance Boots have been told to play key role in reducing carbon footprint and increasing energy efficiency (Bream 2008). Because of this, Alliance Boots will have to invest more on greener products (selling of organic healthy product) and reducing their impact of carbon footprint on the environment. Legal Factors: There are various legal issues that are facing the way companies operate globally, for example, Alliance Boot Cases include application to European Court of Justice in sex discrimination case of Neath versus Hugh Steeper Limited. New laws keep emerging everyday especially on healthy product and drinks, which mean Alliance Boots will have to be more cautious about it packaging and labelling policies, which will be extra financial liability on the Alliance Boots. Globalisation Drivers The drivers of globalisation can be classified into Market Drivers: Increasing travel create global consumers Growth of global and regional channels Establishment of world brands 2. Cost Drivers: Fast-tracking technological innovation Transportation and distribution channel 3. Government Drivers Reduction of tariff barriers and non-tariff barriers Privatisation in previously state-dominated economies 4. Competitive Drivers Strong rise in global strategic alliances with other companies. Rise of new competitors with intension of becoming global competitors Future Strategic Partnership Walgreen Co., US largest drug store chain is the latest future strategic partnership and direction that Alliance Boots is taking. Under this new strategy, Alliance Boots and Walgreen Co are bringing together the strengths and proficiency of both companies to create the first global pharmacy-led, health and wellbeing enterprise. Recommendations In order for Alliance Boots to maintain its global presence and continue to be one of dominant forces in the Pharmaceutical companies, the following are the vibrant future strategic direction that Alliance Boots must take for its business. Delivering of new innovative medical research using the next generation technology. A new global approach to marketing by sponsoring various events related to wellbeing of Alliance Boots customers. Expansion of general merchandise ranges which in return will create sales with greater growth potential and effectiveness. Conclusion In conclusion, strategic management with a dedicated market focus is a driver to build a successful future globalization and merger processes of pharmaceutical industry. The greater the strength of the competitive drivers, the greater the tendency for an industry to globalise. Alliance Boots continues to internationalise its key product brands, selling them to distributors, independent pharmacies and retail partners including online shopping sites globally.

All Quiet On The Western Front :: essays research papers

Decline of Morality   Ã‚  Ã‚  Ã‚  Ã‚  The novel All Quiet on the Western Front by Erich Maria Remarque shows that war destroys more than just the physical level; the decline of morality has taken place through various circumstances in the novel such as: then incident where Paul Baumer is forced to kill a soldier in a shell hole, when Paul lies to his mother and the mother of his dead friend Kemmerich and when Paul and Kat must beat a recruit unconscious to stop him from leaving the trench; these incidents can be compared to events in the 1990’s such as: rise in the abortion rate, Columbine High School shootings, and the incident between President Clinton and Monica Lewinski.   Ã‚  Ã‚  Ã‚  Ã‚  In Chapter 7 Paul is granted a leave from his duties for about a month and in this time he plans on going home and visiting his family. When he arrives his mother asks him questions about how he is and about the war. More specifically she asks, â€Å"Was it very bad out there, Paul?† He thinks to himself how that is a bad question and that nobody realizes how bad the soldiers actually have so he is forced to lie. He says â€Å"No, Mother, not so very. There are always a lot of us together so it isn’t so bad.† Here the author proves that the war forces some to lie to their parents whom they have always been honest with and this demonstrates the decline of family life that the war causes. Later in the chapter he goes to visit the mother of his dead friend, Kemmerich. While there he tells her that he died instantly and she doesn’t believe him, â€Å"You lie. I know better. I have felt his anguish-tell the truth, I want to know it, I must know it.†(159) He again lies to her, â€Å"No, I was beside him. He died at once† (159). But yet she tells him, â€Å"I know you want to comfort me, but don’t you see, you torment me far more than if you told me the truth? I cannot bear the uncertainty† (159). He sticks to his story telling her, â€Å"He died immediately. He felt absolutely nothing at all. His face was quite calm† (160). Again this incident shows that war has a major affect on family life, if he is able to lie to his mother about the war easily, that makes it easier for him to lie to Mrs. Kemmerich about her son. These incidents can be most closely related to the confrontation involving the President

The Need for Policy Maker to Regulate Human Genetic Engineering Essay

My research essay will concentrate on the topic of human genetic engineering (HGE) and will argue that if doctors further develop HGE, it could improve the ability of humans to fight disease. However, my argument will temper this claim by suggesting that policy makers should regulate HGE so that doctors cannot use it for cosmetic purposes or eugenics. The first part of my paper will provide an overview of what HGE is and the processes involved with such technology of HGE. I will then analyze the potential risks associated with HGE, which include: safety risks; potential threats to genetic diversity and a decrease to the human life span. I will argue that these risks are directly linked to the use of HGE for individual benefit. Inversely this paper will also consider the benefits of HGE, which are connected to the use of HGE for the benefit of the collective. The potential benefits include: the manipulation of genes to treat or cure diseases, and potential increase to the human life s pan. The last part of my paper will assess the future of HGE and suggest that more research is needed to ensure that scientists can eliminate safety risks to test-subjects as well as to eliminate There is a recent increase in evidence that HGE can potentially be used to alter many biological and psychological traits by gene modification. The main focuses of HGE research are traits that target immunity, cognitive abilities and psychological mentality. HGE differs from archaic processes of selective breeding and artificial selection because it directly alters genes. HGE modifies the genomes of humans to produce a specific phenotype (a set of observable characteristics of an organism) or genotype (genetic constitution of an organism) that embodies des... ... HGE for the collective good. The use of HGE for the collective is the key to an increase in the persistence of the human population. Instead of the selection of desirable traits through the use of HGE it could be utilized to create an increase in the diversity of traits amongst humans. This is possible in the future if scientists can generate new phenotypes. These new phenotypes might code for traits that humans do not possess naturally, but could help fight against potential future environment changes or pathogen outbreaks. This could be especially important with the increase in effects of global warming in the future. The use of HGE for the collective has the opposite effect than the use of HGE for individual benefit, as it potentially could help scientists tailor genes that possess the facility to combat new threats to the human population that may arise.

The History of Ku Klux Klan :: essays research papers

It has been heard and talked about throughout history, that there was never such a thing as "The" Ku Klux Klan. There is traceable evidence of different movements and organizations that have used this name. The history of the K.K.K. corresponds with the history of race relations from our country. The Klan can be divided into five different eras: The Reconstruction, The End of the War (& Pulaski Six), The Klan Mobilization, The Reign of Terror, and The End of the First Era. Each stage was brought out by economic and social changes. Each stage also is at the same point in time as an escalation in racial standings. As it was started in 1865, the Ku Klux Klan has sent a sense of terror through people’s minds. A group of six white Southerners was the start of this organization. The history of violence of the K.K.K. is a result of the hatred and anger from the end of the Civil War. The reason for this hatred was because blacks had won their struggle for freedom of slavery. They fought to deny the civil rights for African Americans. They wanted the blacks to be forced into slavery once again. The K.K.K. tore apart reconstructing governments and established a reign of terror and violence throughout the whole war-torn South. The first era of the K.K.K. lasted about three or four years, than faded. The arose again after World War 1. The overall story starts with many generations of Americans learning hard lessons of life. These experiences led to fierce individualism, surprising inventiveness, and the thought that they could be whatever and go wherever they wanted to. Other things occurred alon g with these thoughts. "Frontier Justice" was an instant, private and violent method of settling differences without law officials. This was a large component to the motivation of the Ku Klux Klan. To some whites the freedom of slaves meant that their social and economic ways of life had been defeated. For some white Southerners, this was a nightmare that came true. The number of slaves living around the whites were seen as threats. Night patrols were a result of bloody slave revolts. These patrols consisted of white men that were empowered and authorized by law to look enforce a curfew for slaves, look for runaways and guard rural areas. This was done to prevent any black rebellions. These patrollers were given the right to whip any violators they caught.

Buildings and as we know trees had Essay

Deforestation is the process of clearing the forest by cutting down the trees for fulfilling different demands. Forest has a vital role in meeting people’s needs. Therefore people usually cut down the trees of the forest without having proper knowledge. Indeed, exploit of land really lend a big helping to grow in economic. For example, exploit of land is for wider develop range, the lands is use to build households, buildings and as we know trees had a very high demand all across the world so by selling the trees the process of developing in country will surely speed up not only the economic but in entire ability. On the other hand, exploit of lands also bring more jobs opportunities, as the buildings increased they had no choice to employ more worker. Although, these activities really did enhance our standard of living however, improper use of the resources leading side effects. see more:trees are our best friends essay in english pdf Deforestation has not always been a major problem, but since the early 1900’s it has become more and more of an issue. The percentage of rain-forest is declining since deforestation began. For example, nearly 70% of the area in Brazilian Amazon has been deforested (Butler, 2011). The direct causes of deforestation are agricultural expansion, wood extraction (e.g., logging or wood harvest for domestic fuel or charcoal), and infrastructure expansion such as road building and urbanization, from this the disadvantages of deforestation can basically divide into 3 major effects which are climate change, decrease biodiversity through the destruction of habitat and natural disasters. 1st Counter argue The lands that been exploit can provide the materials for various industries. One of the easiest benefits of deforestation to spot is the economic ones. Lumber products are one of the most staple constructive materials in human society. Whether it is raw lumber used for making tables and houses, or paper and other wood by-products, we simply cannot live without the use of lumber. Through this process country will have more products to sell to foreign countries as well as local too. Forests are also cleared in order to accommodate expanding urban areas with the world’s population growing by leaps and bounds, there is growing demand for land use for residential, agricultural and commercial purposes. Golf courses, resorts, housing projects, farms etc. have replaced some of the areas where there used to be forests (Jones, 2011), with this it can attract more foreign investor and tourisms to invest and expand in our country which is a decent way to boosting the economic. 2rd counte r Another advantage of deforestation is its can create more jobs opportunity. The exploiting of lands mostly for commercial purpose which means increasing of transaction will also increase the demand of the workers. This is another benefit of deforestation; it opens more job opportunities for people who would otherwise be unemployed. These job opportunities are more than simply a humanitarian concept; society at large would suffer if all of the people working in the wood industry were to suddenly find them jobless. This benefit of deforestation not only covers the people who cut down trees and process them, but also extends to the people who â€Å"clean up† after them. For every patch of forest cut down, arable land becomes available for farmers, or can be used as an area to place urban living sites like apartments, houses, and buildings. The number of people employed by such a construction project is many and varied. Or, if the city/government mandates replanting trees to repla ce the lost ones, then jobs are also provided for those people who do the seeding after a patch of forest is stripped (Fiset, 2007). Transition Notwithstanding deforestation is effectively increase the economics of the country, however the unreasonable deforest bring many series side effect to human. Deforestation affects many things, it has ecological, environmental, atmospheric and hydrosphere impacts. When the soil is disturbed by deforestation natural carbon storage systems can be disturbed releasing large amounts of carbon dioxide into the atmosphere in one go. In areas like the small developing island nations in the Pacific it can be disastrous as many endemic plant and animal species live here, and when land is deforested it disturbs soil causing landslides and disruption to the ecosystem. It also means species are confined to smaller habitats and usually move to higher more dangerous altitudes, some species cannot survive in these conditions and become endangered. It is also harmful to humans as the soil becomes too saturated due to less infiltration from tree roots and it can cause higher risks of flooding on these islands, which are usually very small. The surface runoff from the soil also can harm surrounding corals as the soils water runs out into the surrounding sea via rivers and streams. The soil then settles on the corals causing them to die. During the process it can block fish’s gills. 1st Pro arguments Deforestation is a major cause of climate change because it releases huge amounts of carbon into the atmosphere contributing to the greenhouse effect. Deforestation and forest degradation are both a cause and a result of climate change. Plants absorb carbon dioxide and use it to grow, but when they decay or burn, carbon dioxide is released again. Decaying plants also produce methane, a greenhouse gas more potent than carbon dioxide. So deforestation and forest degradation are doubly damaging, because greenhouse gases are released (e.g. through forest fires, or using the cut trees as firewood), while at the same time the number of carbon dioxide absorbing trees are reduced. Thirty percent of the carbon dioxide added to the atmosphere over the past 150 years is thought to come from deforestation, but this is a small amount compared to what is still stored in forests. The Canadian and Russian boreal forests alone hold 40 percent of the world’s carbon stocks(deforestation, 2006). Most importantly, deforestation causes a lack of clean air. The lack of clean air plays a big role in many diseases and illnesses that plague this world. By a chain of events, deforestation is responsible for those diseases and illnesses caused by breathing unclean air. Slash and burn agriculture which is one of the most important causes. It also known as swidden or shifting agriculture and it is a traditional method of tending domesticated crops that involves the rotation of several plots of land in a planting cycle. The farmer plants crops in a field for one or two seasons, and then lets the field lie fallow for several seasons. In the meantime, the farmer shifts to a field that has lain fallow for several years, and removes the vegetation by cutting it down and burning it—hence slash and burn. The ash from the burned vegetation adds another layer of nutrients to the soil, and that with the time resting allows the soil to regenerate. Slash and burn works best in low intensity agriculture, when the farmer has plenty of land that he or she can afford to let lay fallow; and it works best when crops are rotated to assist in restoring thenutrients. It has also been documented in societies where people maintain a very broad diversity of food-generation; that is, where people also hunt game, fish, and gather wild foods (Hirst, 2011). 2rd pro Deforestation does not only affect the climate. The world of academia takes a hard hit as the gene pool is diminished by the extermination of many species of plants and animals as a result of deforestation. Possibilities of exploration are as good as dead with the rapid rate of deforestation. There are many species of plants that have the potential to create medicines that can cure the ailments that there are no cures for at the moment. Deforestation can affect if we can cure such diseases such as AIDS. On a humorous note, those familiar with the Resident Evil franchise know about the virus that causes people to turn into zombies. Deforestation would destroy changes of creating a vaccine for that virus. There are many tribes that live in the forests and live somewhat isolated from society. They do not exploit the forest but cut enough wood to make a living. The non-indigenous people of the forest understand how important it is to preserve the forest and the resources it offers. Their livelihoods are cut short when people that exploit the forest for means of money are added to the equation (The effects of deforestation, 2008) Deforestation has many negative effects on the environment. The most dramatic impact is a loss of habitat for millions of species. Seventy percent of Earth’s land animals and plants live in forests, and many cannot survive the deforestation that destroys their homes. The unique biodiversity of various geographical areas is being lost on a scale that is quite unprecedented. Even though tropical rainforest make up just 6 percent of the surface area of the Earth, about 80-90 percent of the entire species of the world exist here. Due to massive felling of trees, about 50 to 100 species of animals are being lost each day. The outcome of which is the extinction of animals and plants on a massive scale. The effects on animals is very heartbreaking. They not only lose their habitat and protective cover, they are pushed to extinction. Many beautiful creatures, both plants and animals have vanished from the face of the earth (Putatunda, 2011) Third pro Another Example which was lead by deforestation is natural disaster. The most often case we can find out are Floods and Drought. Forests are a life saver, as they absorb a large amount of the rainfall, thereby stopping it from entering the inhabited areas and rivers. The cutting down of trees leads to disruption in the regular flow of water, thus causing floods in some areas, while drought in other areas. For decades, the common perception in hydrology has been that deforestation in such areas made seasonal floods bigger on average, but had little effect on the number of large floods over times, in the interior regions of North America, many creeks and rivers get most of their flow from melting snow accumulated during winter storms in mountainous areas. How much water flows down these streams depends not only on how much snow falls upstream, but how fast the snow melts. But deforestation shines a new – and glaring – light on this water source. While ordinarily the trees keep the melting under control by shielding snow from the sunlight, â€Å"as soon as you get rid of the trees, the snow melts faster (American Geophysical Union (AGU), 2012) Conclusion In the conclusion, the consequences are very unpleasant as every form of life on earth is interlinked with one another. Not only do animals lose their homes, but humans dependent on the local ecology are also affected. The water cycle gets disturbed leading to floods and droughts. People dependent on the forests for their survival lose their livelihood. Global warming is another problem looming over our heads. The causes and its effects of this destructive practice can be stopped to some extent, if we all do our bit towards the environment. Reduce emissions by avoiding use of cars and bikes indiscriminately. Make our factories more cleaner and monitor their emissions. Develop better ways of farming that help increase the yield without having an impact on the neighboring forest areas. Forest management and strict monitoring of tree cutting should be carried out by various government and other nonprofit agencies. Reforestation of lost areas and following sustainable practices will help us balance our green cover. Remember, trees give us life, without them it will be impossible to sustain life.

Music and Literature Essay

medicine and literary productions bring forth played an important role in our community and society since not only when humans entirely the earth was born. Its still a great mystery as to who invented or do medicine first. But first of either we shouldnt focus as to when was music made but should see that what actually music is? How to define music has long been the proceeds of debate philosophers, musicians, and, more recently, assorted cordial and natural scientists have argued about what constitutes music.The exposition has varied through history, in several(predicate) regions, and within societies. Definitions vary as music, deal art, is a subjectively perceived phenomenon. Its explanation has been tackled by philosophers of art, lexicographers, composers, music critics, musicians, linguists, sociologists, and neurologists. Music may be defined according to various criteria including organization, pleasantness, intent, social construction, perceptual processes and engagement, universal aspects or family resemblances, and through contrast or prohibit definition.Music is sometime said to be a branch of literature. Now the indecision stands that what is literature? publications is the body of all written employments the collected germinal writing of a nation, people, group, or husbandry all the papers, treatises, etc. published in academic journals on a special subject.Its particularly hard to understand but in simple boys literature means a piece of work written deeply form the or whatever your experiences and brain say and to order that experience and the work of brain into a piece of writing. Literature comes from the Latin word literra meaning a piece of writing. Literature has umteen branches like narrative stories, novels, poems and etc.Music is also a illustrious branch of literature. There are many a(prenominal) music loers found all over the world. Music is further separated into many other branches e.g. jazz, pop and etc. Music has been with us since the start of our beautiful earth.

Gender Stereotypes Essay

What are gender stereotypes? They are â€Å"simplistic generalizations about the gender attributes, differences, and roles of individuals and/or groups. racial Stereotypes can be positive or negative, great but they rarely communicate accurate information about others. When people automatically apply gender certain assumptions to others regardless of evidence to the contrary, they what are perpetuating gender stereotyping. Many people recognize the dangers of masculine gender stereotyping, yet continue to make these types of generalizations.They are second one of the most common in advertising.Some examples of gender racial stereotypes are â€Å"cooking and cleaning are a women’s job† â€Å"woman can’t drive or park for anything† â€Å"all men are pigs†Ã¢â‚¬ ¦ you last get the point it’s a group of people (usually either women or men) that are grouped into a title that’s so bias! Ugh I get so mad even talking about it I hate stere otypes! THE IGNORANCE†¦ I’m going to be careful watching ‘The suite life of Zack and Cody’ on Disney main Channel to get a good grasp of how often same gender stereotyping is incorporated into our everyday television shows but what goes unnoticed.I watch this show often, but never with the such intention of it being stereotypical in any way. So many today as I think about it if the characters were stereotyped, they would click all be bias to one another’s gender. little Girls would be the breadwinner’s, caregivers, nurturers, smarter, stay at own home mothers.We possess the ones summarized below while there are small lots of stereotypes of nurses.

Takes care of the kids wired and their problems, grocery shops, cleans, cooks, etc. The father is the breadwinner and is the only one who is bringing in the income to support the family.It’s almost a typical three old school American family. They have 3 children, 2 boys, 1 girl.Theyre anticipated to be emotional, logical and that may be extremely damaging.Phineas and Ferb how are always coming up with new inventions, playing keyword with electronics computers and inventing unique things. Just learning doing things most boys do in the stereotypical way. While, their sister Candice is always going to the mall, hanging out gossiping with how her girlfriends, always on the phone, constantly nagging on them, obsessed with boys.The show is very stereotypical eternal now that I think about it.Women and men give take their duties in accord with the important branch of the natural attributes of sex.

Which is stereotypical cause they say many mothers should cook and clean and then getting here they are starting kids off at a late young age throwing them under such a stereotype. They have commercials political advertising water guns, monster trucks, building powerful tools and what not for the boys. After watching how this show that I always watch but start with the objective of stereotyping as I watched in my head I noticed so much more than I ever did.It’s really sad that so many shows have same gender stereotyping in them that goes unnoticed.Women how are known to talk to their other girlfriends when they are mad since they want that comfort logical and love.Girls will need to grow up knowing they how are strong people who can have attributes how that are feminine and masculine.Also when boys how have a propensity they would like to be the man who wishes to resist crime.

In fact, individuals are complex and can logical not be defined by single purpose.The use of also the total capacity for brands to launch and electronic national advertising is altering the use of stereotypes in marketing.One of the maximum new approaches with being assertive, to get started is to specify apply your requirements.You can trust the essay help on the web.

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